They say that writing is easy–just open a vein.
Michelle Sassa couldn’t agree more. These days, everyone who posts, tweets and types thinks they’re a writer. But in a world of increasing content and shrinking attention spans, Michelle’s knack is in knowing what not to say. She likes it short, sweet, and dead-on, like a bullet to your heart.
As a freelance copywriter, brand strategy director and content writer, Michelle spends hours thinking before writing a single word. Whether she’s dreaming up a buzz-worthy ad campaign, sculpting a brand that stands out, or crafting web content that telepathically connects with its reader, Michelle’s focus is on uncovering the big idea and picking words that pack a punch.
Michelle spent 13 years at creatively driven NYC advertising agencies, most notably as Associate Creative Director at Berlin Cameron. She has done acclaimed work for brands like Coca-Cola, Reebok, the Ad Council, Procter & Gamble and New York Road Runners. She got her start in the Account Planning department of McCann-Erickson, where she learned strategy and positioning from group heads on Bacardi, Johnson & Johnson, Black & Decker, and Coke. Michelle is an alumni of Miami Ad School @Portfolio Center. Any similarity between any of this and her novel Copygirl is mostly coincidental.
Michelle brings big brand thinking to any size project, for startups and established clients from NJ to NYC and anywhere in the cloud. If you have an assignment that needs to be cracked, give her a shout. She’d be glad to open a vein or two.
