Is Your Brand’s Voice Actually Speaking to Your People?
Your brand doesn’t need more content. It needs a point of view.
I’ve been helping brands find their voice long before “brand voice” became everybody’s favorite buzzword. From startups and nonprofits to global brands, I help companies say something real—and say it in a way people not only remember but nod their head at.
Because polished isn’t the same as compelling
I’ve built campaigns, shaped brand voices, named things, launched things and written for everyone from scrappy founders to household names. I also wrote a novel called Copygirl —basically Mad Men meets The Devil Wears Prada. So yes, storytelling is absolutely my thing.
And I would absolutely love to tell your story.
Pitch Winning Campaigns
“Michelle is a passionate and great writer. She over delivered on the assignment and her idea ended up winning the pitch. I would work with her again in a heartbeat.”
Jennifer DaSilva
President | Berlin Cameron | Girl Brands Do it Better
Award-Winning Copywriter
“Michelle is the BEST copywriter I ever worked with. Even when unpredictable rain interrupted our shoot and threatened our original World Cup ad, she was able to pivot the idea on the spot and come up with an even better concept that made all the difference despite the circumstances. She is very passionate about her work and blew my mind with the consistency and quality of her writing.”
Sidney Ngochi
Brand Manager | Procter & Gamble
Branded Web Content
“Michelle is smart, funny, always nails the hook and why people should care. She is also a pleasure to work with.”
Mike Berland
Founder | Decode_M
Startup Branding
“Michelle is one of the most talented people I know. No matter what the topic is, she has the ability to brilliantly find the right words and express those words in any style requested… from textbook serious to tongue in cheek sarcasm. Her endless creativity has given our new brand life & direction. She nails it every. single. time.”
Shannon Wamser
Founder | Recovery Care Products
TV Commercials & Digital Video
“Michelle is a visionary Creative Director who can write copy in minutes that will break your heart; she’s worked with the biggest and best and yet is still completely hands on and invested. She cares deeply about clients and is a great collaborator.”