Dr. Harvey’s Pet Health Food

Brand Story

Social Media Posts

Truth on #MakeADogsDay 🐶

#lovingourdogs #feedrealfood #Drharveys

Is this the decade we all get along? Here's to fresh starts, like the kind inspired by our Herbal Shampoo. 📸 via @darlingdeerphoto

#drharveysdogs #freshstart2020 #healthyoutlook

The family that plays together stays healthy together 🤸‍♀️🐕

#caninehealth #dogyoga #drharveysdogs

Imagine feeding your family brown mystery pellets from a large bag in your garage. Doesn’t sound very healthy, does it? Dogs need whole, nourishing food too.

#drharveystruth #caninehealth #dognutrition

Celebrating #DressUpYourPetDay in style 🎩 Looking good, feeling good. That's what #CanineHealth is all about.

We can relate. Does "trying to be good" count? 😜🎅

#drharveysdogs #christmaspup

Here’s to ringing in 2020 with those you love most. Have a safe, happy night! 🎉

Will Amazon deliver a basket full of puppies? Asking for a friend. Happy National Puppy Day! Go ahead, watch all the puppy videos you want today. It's the least you can do.

#nationalpuppyday

Thought we could all use an Irish Blessing today☘️ Stay healthy everyone! Looking for a way to still celebrate St. Patrick's Day? Dance a jig with your dog 🐕

Time to crush those health goals 💪 January is #WalkYourDogMonth.
Get fit together and enjoy quality time doing it.

#doghealth #lovingourdogs

Raise your paw if you have the best mom ever. 🐾🐾❤️❤️

#happymothersday2020 #drharveysdogs

Superdogs eat superfoods. Eggshells are a whole food source of calcium, strontium and magnesium, which strength your pup’s bones, regulate blood pressure and keep the heart beating steadily. All of our nutrient-dense base mixes contain crushed eggshells to support canine joint health.

Teaser Campaign for New Dog Treat Line

“Pup Talks” Digital Greeting Cards

These virtual cards were created and emailed to customers during the pandemic.

Email Marketing

Branded Merch

Back to Copywriting

The Client

Dr. Harvey’s Pet Health Food

What We Did

Brand Direction
Content Strategy
Social Media
Brand Films
Digital & Email Copy
Packaging Copy

The Overview

"Dr. Harvey's doesn't just make pet food. We change pet's lives." As copywriter and brand strategist for these pioneers in pet health, I have provided brand strategy, tone of voice, marketing and content development. Projects include brand videos, digital campaigns, email marketing, packaging copy, all content and social media.