Rebranding Assignment
Tagline & Brand Architecture
Elevator Pitch
Brand Positioning & Messaging
Brand Promise
Mission & Purpose
Key Messages
The Client
Affordable Housing Alliance
What We Did
Brand Workshop
Brand Architecture Building
Tagline
Brand Voice
Key Messages
Web Content
Brand Architecture Building
Tagline
Brand Voice
Key Messages
Web Content
The Overview
My branding & copywriting work for the Affordable Housing Alliance as a contract Brand Strategist for Red Bamboo Marketing received the following awards by the NJ Ad Club 2019 Jersey Awards:
– 1st place Non Profit: New Brand Identity
– 2nd place Non-Profit: New Website
– 1st place Non Profit: New Brand Identity
– 2nd place Non-Profit: New Website