Brand Voice & Story
Mission Statement
Branded Web Copy
Thought Leadership articles

Creative Revolutionary & Innovation Designer Lukas Cabalka asked me to build a brand for his new studio, with a vision of being the next evolution of experiential – a company so bold and extraordinary, they didn’t even want to call what they did experience design! To differentiate them from competitors and elevate their artistry, I created and named an entirely new discipline, Momentscaping, then articulated Lukas’ vision through an evocative tagline, mission statement, brand story and messaging.