Outdoor Advertising
The Client
Tastykake
What We Did
OOH
The Overview
The Tasty Baking Company was excited to announce a major improvement to its signature fruit pies, and what better way to make an impression than with humor? Michelle Sassa and partner Matt Murphy came up with a creative way to showcase the ‘big effects’ of adding more fruit filling, depicting pies so dense they had the power to bust billboards, bend buses, and break through the clutter.