TV & Web Film

Social Proof of the Film’s Impact:
A Quarter of a Millions Views on Glennon Doyle’s Instagram Post + Thousands of Positive Comments.

Creative Credits

CLIENT: P&G
AGENCY: BERLIN CAMERON + LANDOR
Creative Director/ Copywriter: Michelle Sassa
Creative Director/ Art Director: Karen Pfaff Manganillo
Group Creative Director: Jamie Silverman
Executive Producer: Laura Ferguson
PRODUCTION COMPANY: Station Film
Director / DP: Ramaa Mosley
Executive Producer: Michelle Towse
Line Producer: Hope Farley
EDITORIAL: Cosmo Street
Editor: Marlo Caine

“Michelle is the BEST copywriter I’ve ever worked with. Even when unpredictable rain interrupted our shoot and threatened our original World Cup ad, she was able to pivot the idea on the spot and come up with an even better concept that made all the difference despite the circumstances. She is very passionate about her work and blew my mind with the consistency and quality of her writing.”

Sidney Ngochi

Brand Manager

The Client

Secret + Abby Wambach

What We Did

TV & Video
Social
Digital

The Overview

Soccer legend, Wolfpack author and activist Abby Wambach tells our daughters how to be a team player and strong leader, on the field and off, in this modern take on motherhood from Secret deodorant. This film launched on Mother’s Day, and features Wambach’s wife – author Glennon Doyle – and their two daughters.

The first national Mother’s Day commercial to celebrate a family with two moms, the commercial went viral, and viewers had nothing but love for its positive message.