TV & Web Film
Social Proof of the Film’s Impact:
A Quarter of a Millions Views on Glennon Doyle’s Instagram Post + Thousands of Positive Comments.
Creative Credits
CLIENT: P&G
AGENCY: BERLIN CAMERON + LANDOR
Creative Director/ Copywriter: Michelle Sassa
Creative Director/ Art Director: Karen Pfaff Manganillo
Group Creative Director: Jamie Silverman
Executive Producer: Laura Ferguson
PRODUCTION COMPANY: Station Film
Director / DP: Ramaa Mosley
Executive Producer: Michelle Towse
Line Producer: Hope Farley
EDITORIAL: Cosmo Street
Editor: Marlo Caine
“Michelle is the BEST copywriter I’ve ever worked with. Even when unpredictable rain interrupted our shoot and threatened our original World Cup ad, she was able to pivot the idea on the spot and come up with an even better concept that made all the difference despite the circumstances. She is very passionate about her work and blew my mind with the consistency and quality of her writing.”