City-Specific OOH Takeovers
Chicago’s LaSalle Street Station Domination
50th St. Subway Takeover – Times Square NYC
The Client
Poshmark
What We Did
Transit Station Domination
Subway Station Takeover
Subway Station Takeover
The Overview
Poshmark needed a witty writer who could speak like a native New Yawker and also a Chicagoan to create buzz for their online buying and selling app. I created localized headlines and copy for each market, which Poshmark plastered all over each city's busiest transit station – the 50th street subway at Times Square in NYC – where copy ran across walls, up and down stairs, and on doors – and LaSalle Street train station in Chicago.