New York Road Runners Rebrand

Brand Voice & Taglines
Mission Statement
Positioning/Messaging

The world’s premier running organization–and creators of the New York City Marathon–needed a motivating, positive voice to bring their new branding to life. Working as a contract copywriter for design firm Doublespace, I crafted words and a tone that express the power of running to transform people’s lives, penning New York Road Runners rallying Manifesto, their inspiring Annual Update, compelling web content and other brand messages that really got the reinvigorated NYRR brand up and running.