Umbrella Branding Project
Tagline & Brand Architecture
Brand Manifesto
Mission Statement
Elevator Pitch
Brand Positioning & Messaging
The Client
Ironwave Technologies
What We Did
Brand Workshop
Brand Architecture Building
Tagline
Brand Voice
Key Messages
Web Content
Brand Architecture Building
Tagline
Brand Voice
Key Messages
Web Content
The Overview
Ironwave Technologies is a holding corporation that merged five well-established companies in the Military RF Communication space. They came to me to create an overarching parent brand with a distinct voice and compelling positioning that would still embody the values, differentiators and personalities of its sub-brands. A bold tagline and engaging manifesto further brought the new brand to life, making Ironwave stand for something memorable in the mind of their customers.