Umbrella Branding Project

Tagline & Brand Architecture

Brand Manifesto

Mission Statement

Elevator Pitch

Brand Positioning & Messaging

The Client

Ironwave Technologies

What We Did

Brand Workshop
Brand Architecture Building
Tagline
Brand Voice
Key Messages
Web Content

The Overview

Ironwave Technologies is a holding corporation that merged five well-established companies in the Military RF Communication space. They came to me to create an overarching parent brand with a distinct voice and compelling positioning that would still embody the values, differentiators and personalities of its sub-brands. A bold tagline and engaging manifesto further brought the new brand to life, making Ironwave stand for something memorable in the mind of their customers.