Magnolia Journal: “Time Spent Creating”
Magnolia Journal came knocking to interview me for a story about setbacks. Very weird to be the subject of the article instead of just the one writing it! Of course I’ve got failure tales, anyone who’s ever tried to achieve anything inevitably has. But there was one failure in particular I’d been reluctant to even think about. The scars were too deep.
Secret’s New Ad is About Strong Women Raising Strong Girls
In Secret Deodorant’s new spot “Raising Daughters,” soccer legend Abby Wambach shares the advice she would give to her 13-year-old self. Wife Glennon Doyle and their real daughters also star in the commercial, which launched on Mother’s Day, the couple’s wedding anniversary.
Copygirl: The Pink-Covered Novel Every Ad Guy Should Read
Let’s not beat around the bush. “Copygirl” is unabashed chick lit. It’s got a pink cover and a twenty-something narrator who’s slightly insecure but, like, totally funny as she navigates her troubles with…
‘Copygirl’ shares trials of a Modern Day Peggy Olson
Michelle Sassa, a copy writer who has worked for Berlin Cameron United, McCann-Erickson and several other agencies, is about to publish a new book called Copygirl. The book, in Sassa’s own words…
Road Runners’ Manifesto: More Than Marathoners
For decades, most people have known the New York Road Runners as the organizer of the New York City Marathon, and rightly so. The event draws 45,000 runners from all over the world, attracts more than 2 million…
Best Spots of the Year: Coca-Cola “Care Package”
Is there anybody out there who hasn’t stolen the food and beverage of his or her college roommate? It’s a rite of passage and a life lesson. The best part of this spot: Tito’s anger after discovering the…
Best Spots of the Year: Coca-Cola “Multi-Talented”
A multi-talented mom handles a business call while opening a Coke bottle with her teeth, pouring out a glass of soda and storing the bottle in the refrigerator. Why is this a big deal? She’s working with…
Entertainment Weekly: Sole Survivors
The tribe has spoken. Thanks to bumbling encounters with leeches, poison-oak TP, and crotchety castoff B.B. in Reebok’s Survivor campaign, wannabe islanders Nate (Jake Safford, 29) and Brian (Don Lee, 20) are almost…
Adweek Critique: Reebok’s Big Survivor Hit
On Survivor, CBS’ summer replacement show, 16 volunteers are marooned on a remote island off Borneo with just some basic supplies, the itch to win a million bucks and a camera crew following their every bandanna…