Secret & US Women’s Soccer

TV & Video

Social Cause Video

Creative Credits

CLIENT: P&G
AGENCY: BERLIN CAMERON + LANDOR
Creative Director/ Copywriter: Michelle Sassa
Creative Director/ Art Director: Karen Pfaff Manganillo
Group Creative Director: Jamie Silverman
Executive Producer: Laura Ferguson
PRODUCTION COMPANY: Station Film
Director / DP: Ramaa Mosley
Executive Producer: Michelle Towse
Line Producer: Hope Farley
EDITORIAL: Cosmo Street
Editor: Marlo Caine

“Michelle is a passionate and great writer. She over delivered on the assignment and her idea ended up winning the pitch. I would work with her again in a heart beat.”

Jennifer Da Silva

President, Berlin Cameron
Back to Copywriting

The Client

Secret & US Women’s Soccer

What We Did

TV & Video
Social
Digital

The Overview

Secret Deodorant partnered with the #1 Ranked US Women’s National Soccer Team on their journey to win the 2019 World Cup. My creative partner Karen Manganillo and I were brought in to work with Berlin Cameron & Landor and pitch the project. The campaign Karen and I created featuring USWNT team captain Alex Morgan and soccer legend Abby Wambach celebrates team work and leadership. We won the assignment from P&G, then we were tapped to stay on and produce our winning scripts.

When you cheer for team captain Alex Morgan, you’re supporting all the women and young girls who aspire to play sports just like her.

The mutli-channel campaign we created included a social cause component, advocating for equality on the field and off.