Adweek Best Spots of the Year – 2004
Coca-Cola | “Multi-Talented”
Berlin Cameron/Red Cell/New York
A multi-talented mom handles a business call while opening a Coke bottle with her teeth, pouring out a glass of soda and storing the bottle in the refrigerator. Why is this a big deal? She’s working with only one arm, since the other is holding onto an active toddler. Coca-Cola is so easy to pour, handle and store, “it’s all child’s play.”
- Agency/Location: Berlin Cameron/Red Cell/New York
- Creative Director: Jason Peterson
- Associate Creative Director/Copywriter: Michelle Sassa
- Head of Production: Dane Johnson
- Agency Producer: Liz Haberman
- Production Company: Anonymous Content
- Director: Kieran Walsh
- Director of Photography: Peter Donahue
- Editor: Catherine Bull/Day for Night
- Principal Talent: Lenise Soren, Luke Sassa