Adweek Best Spots of the Year – 2003

Coca-Cola | “Care Package”
Berlin Cameron/Red Cell/New York

Is there anybody out there who hasn’t stolen the food and beverage of his or her college roommate? It’s a rite of passage and a life lesson. The best part of this spot: Tito’s anger after discovering the treachery.

• Creative Director: Jason Peterson
• Associate CD/Copywriter: Michelle Novella Sassa
• Art Director: Matt Murphy
• Agency Producer: Dane Johnson
• Production Company: Partizan
• Director: Traktor
• Director of Photography: Joaquin Baca-Asay
• Editor: Jim Ulbrich/Day for Night Editorial
• Sound Designer: Scott Persson/Headroom
• Principal Talent: Damien Johnson, Brahman Turner