Harper’s Bazaar

Brand Voice & Taglines

Mission Statement

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The Client

Harper’s Bazaar

What We Did

Brand Voice & Taglines
Mission Statement

The Overview

The iconic fashion magazine’s new editor wanted to propel the Harper’s brand into the future without forgetting its past. Michelle brought clarity to their go-forward positioning, creating a tagline that stylishly summed up HB’s brand DNA, plus an updated mission statement that was aspirational, authentic, and totally ownable.